Instructor(s): Rob Haynes from JL Audio

Description: Selling high-end products and technologies such as DSP to your “everyday” customers is a lot simpler than you may think. Instead of rattling off a bunch of features or technologies your customer may not understand, or see value in, learn how to create an exciting experience that only DSP technology can provide. On top of learning how to let a proper demo sell the DSP experience for you, learn how to properly qualify customers, use their answers to justify the system (and the cost) that you are presenting to them, the importance of an installer’s involvement during the sales process, using tiered labor quoting and more. Following these steps will help sell more DSP-based products, create even better sounding audio systems, increase profitability, increase labor dollars and create a buzz that separates you from your competition.

Top Take-aways:  Selling DSP to everyday customers doesn’t have to be difficult. Let the experience of an amazing demo do the heavy lifting for you.

Who should attend: Sales professionals looking to overcome the potential hurdles of presenting DSP to everyday customers, increase their average ticket prices, how to properly demo an audio system and work with their installation team to build higher tickets and labor dollars.