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Instructor(s): Dean Beyett & Fernando Lopez – Five Star Car Stereo
Track: Sales - Marketing
Session ID: SM001
Location: W102-A
 
Description: In this class we will show you how to use the Camera you have to create great content to get you more business. The secret of getting more views on what you do posts. What to say in your post and what a keyword does for your business. Plus, our process for making quick compelling videos and how to use photos to tell a visual story. Don't go out and spend a bunch of money on equipment, we will help you with what you really need. We will also cover software to help finish it all up. This is a fun and informative class made for you to ask questions.
 
Top Take-aways: How to stop making excuses and get out there and make content. What equipment do you really need and how to use it. That it doesn't have to be hard.
 
Who should attend: Anyone with a desire to make a more compelling footprint for their business.
Monday, 10 January 2022 19:22
Published in Attendees
Instructor(s): Kevin Hallinan – WINNING, Inc.
Track: Sales - Marketing
Session ID: SM-002
Location: W102-A
 
Description: The foundation for a highly effective selling conversation, and for developing long-term, profitable relationships, is not the old school “Golden Rule” but rather the “Platinum Rule”. In reality, all buyers are different and should be treated uniquely.
 
Top Take-aways: In this workshop, you’ll learn the tactics to lower the natural guard that exists between buyers and sellers, and to connect with everyone, not just those we like and are like us.
 
Who should attend: Sales professionals that desire to step up their game with a better understanding of their clients and how to create a better closing rate with higher client satisfaction.
 
 
 
Monday, 10 January 2022 21:00
Published in Attendees
Instructors: Kevin Hallinan – WINNING, Inc.
Track: Sales - Marketing
Session ID: SM-003
Location: W102-A
 
Description: It’s a known fact that buyers buy for their reasons, not the seller’s. So why do most sellers talk so much, sell too soon, and listen too little? When we’re talking, we’re not learning – not understanding the motivations of the buyer.
 
Top Take-aways: In this workshop, you’ll learn to uncover the real motivations of the buyer (layers below their initial ask), how much they’re willing to pay (versus their “budget”) and their real buying process.
 
Who should attend: Sales professionals that desire to step up their game with a better understanding of their clients.
 
 
Monday, 10 January 2022 21:12
Published in Attendees
Instructor(s): Jayson Cook – Columbus Car Stereo, Elias Ventura – HKI, Inc. & Jason Kranitz – Kingpin Car & Marine Audio – All Winners of the Mobile Electronics Sales Pro of the Year Award
Track: Sales - Marketing
Session ID: SM-006
Location: W102-A
 
Description: We will be diving into three different aspects of what a Salesperson accomplishes during interactions with clients. From Email, On the phone and through social media, we'll break down some of the key points that Sales Pro's do to be successful and effective. Come Join Jason Kranitz, Jayson Cook and Elias Ventura, all Sales Pro's Award Recipients. Bringing real world retail knowledge from all aspects of retail store sizes and operations.
 
Top Take-aways: E-Mail efficiently, enthusiastically and setting yourself apart. Delivering a lasting informative and inviting impression on the phone. Tapping into your social media to bring more customers into your store.
 
Who should attend: Sales professionals, Managers, and Owners.
 
 
Monday, 10 January 2022 21:25
Published in Attendees
Instructor(s): Ken Ward - Educar Training
Track: Sales - Marketing
Session ID: SM-004
Location: W102-A
 
Description: Over the past thirty years, selling aftermarket sound systems became much simpler for a while --when cars began to come with some basic gear - but lately, it’s gotten more complicated! A successful system sale is one that delivers on the promise we make to our customer and one that can be installed on time and on budget. These days, upscale systems  aren’t always commercially successful - they take longer than expected, they often have compromised performance, and they don’t fulfill the customer’s desires. The “go-to” systems from a few years ago don’t always work out in the era of OEM Integration.
 
With a better understanding of the principles of sound - and how OEMs now work with those principles - we can once again design systems that are commercial successes and also deliver the performance your customer is looking for! Most importantly, you can sell higher end systems and avoid the money pit that diminishes store profitability. Better systems  = happier customers = more money in the bank.

 

Top Take-aways: Learning to sell better systems that can be easily integrated into modern cars without risk to store profitability.  Learn how to identify what the OEM system is doing and which products to sell and install to take the OE system from good to great!

 
Who should attend: Anyone responsible for sales in your store.
 
 
 
Monday, 10 January 2022 21:46
Published in Attendees
Instructor(s): Jason Kranitz – Kingpin University, Yamil Widy - Traffic Jams Motorsports
Track: Sales - Marketing
Session ID: SM-005
Location: W102-A
 
Description: When your client walks into your store, can they see that it's YOUR brand or do they only see the brands you sell? Is your installation bay full of manufacturers’ banners? Does your staff wear your branded uniforms or free t-shirts from a speaker company? This course will change the way you present your business to the client and give you an understanding of HOW to create your brand!
 
Topics that we will be covering: Uniforms, Signage, Model numbers, Branding your installs, Branding fabrication panels, POP and marketing materials, Logos and assigning colors, and Understanding “the look”.
 
Top Take-aways: Learn how to change the way you present your business to the client with a greater understanding of HOW to create and promote your brand!
 
Who should attend: Every Owner, Manager and Sales Pro should attend this course. We promise it will change the way you do things in your store!
 
 
Monday, 10 January 2022 22:52
Published in Attendees
Instructors: Dan Bowman - Titan Motoring
Track: Technician - Fabricator
Session ID: TF-007
Location: W202-AB
 
Description: Think high end is a money pit? Looking to bring predictability and profitability to selling upscale audio? Tired of arguing with your techs or with your boss about doing high end? Tired of praying that your customer will be as pleased with the sound as he is with the appearance? This is the seminar for you. Learn a straightforward process that will make tuning predictable and profitable and still leave plenty of room for creativity. Based on long-accepted acoustic fundamentals, this process is tool and processor agnostic. Use it with any of the signal processors on the market and with any of the popular analysis tools.
 
Top Take-aways: A predictable, repeatable, and straightforward process that will make tuning and still leave plenty of room for creativity.
 
Who should attend: Professional technicians and anyone looking to take the mystery out of tuning a car.
 
 
Monday, 10 January 2022 22:58
Published in Attendees
Instructor(s): Kevin Hallinan – WINNING, Inc.
Track: Sales - Marketing
Session ID: SM-006
Location: W102-A
 
Description: Inherent in the psychology of selling is that buyers love to buy but hate to be sold - and they want to be in control. And yet, to maximize the sale (for mutual benefit) the seller must be in control.
 
Top Take-aways: In this workshop, you’ll learn how to always create comfortable control, to develop the discipline to ask questions and be quiet, and to guide the buyer to the outcomes we want.
 
Who should attend: Sales professionals looking to better understand the sales process and their clients.
 
 
Monday, 10 January 2022 23:01
Published in Attendees

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