Title: SounDigital - The New Step In EVOlution
Description: We will cover not only the what and why that is SounDigial but also the newly announced EVOX family of amplifiers. What does this mean to the market, and what can they do for your business?
Friday, July 10
Time: 3:00 pm - 4:00 pm
Meeting Room: 124
[Click here to Reserve Your Seat*]
Title: Ground Zero - The Perfect Blend of Elements
Description: While listening to dealers and consumers across the nation, we have matched the size and innovation of Brazil's SounDigital amplifiers with the output and clarity of the German engineered Pro Audio lines from Ground Zero. By developing and manufacturing items specifically requested by this market from both companies, our powersports brand will provide quality and efficiency to your installs while guiding your sales team to the best solution for their client.
Saturday, July 11
Time: 4:45 pm - 5:45 pm
Meeting Room: 123
[Click here to Reserve Your Seat*]
Title: SounDigital / Ground Zero - PowerSports
Description: By providing a solution for all sides of the table from a single source, Ground Zero brings to market a complete brand with regard to car audio products. We will discuss the product lines from entry level to high end, SPL, and OEM Drop-In solutions while helping you place our custom tailored product line in to your business.
Sunday, July 12
Time: 9:30 am - 10:30 am
Meeting Room: 124
[Click here to Reserve Your Seat*]
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before the start.
For The Latest Event Information Go To: www.KFest.me |
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Friday, March 15 |
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Education Workshops & Manufacturer Trainings are Located at the Indianapolis Marriott on Day One Only |
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Education Sessions | |||
Start | End | Description | Location |
8:00 A | 5:00 P | Attendee Registration | Hall A Lobby |
8:30 A | 9:50 A | Enclosure Design with a Purpose | Ballroom 1 & 2 |
8:30 A | 9:50 A | Social Marketing - Mastering One (Facebook-Instagram-YouTube) | Lincoln |
8:30 A | 9:50 A | Demonstration and Delivery – The Next Evolution | Ballroom 3 & 4 |
10:00 A | 11:20 A |
The Four Questions: Essential Tests for OEM Audio Integration | Ballroom 1 & 2 |
10:00 A | 11:20 A |
Selling with Confidence | Lincoln |
10:00 A | 11:20 A |
Break The Rules and Close More Business | Ballroom 3 & 4 |
11:20 A |
2:30 P | Lunch Concession | Food Court |
Vendor Training | |||
Start | End | Manufacturer/Brand | Location |
12:30 P | 1:30 P | JBL by Harman | Ballroom 1 |
12:30 P | 1:30 P | Brandmotion | Ballroom 2 |
12:30 P | 1:30 P | Race Sport Lighting |
Ballroom 3 |
12:30 P | 1:30 P | JVC |
Ballroom 4 |
12:30 P | 1:30 P | Wet Sounds |
Lincoln |
12:30 P | 1:30 P | AudioControl | Santa Fe |
12:30 P | 1:30 P | Radenso Radar |
Florida/Illinois |
12:30 P | 1:30 P | ADS - iDatalink & iDatastart |
Michigan/Texas |
12:30 P | 1:30 P | AAMP - PAC | Kentucky |
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1:45 P | 2:45 P | Rockford Fosgate - Motorcycle Audio |
Ballroom 1 |
1:45 P | 2:45 P | Firstech - Drone Mobile |
Ballroom 3 |
1:45 P | 2:45 P | Kenwood | Ballroom 4 |
1:45 P | 2:45 P | Memphis Audio |
Lincoln |
1:45 P | 2:45 P | DD Audio |
Santa Fe |
1:45 P | 2:45 P | Orca - Focal |
Florida/Illinois |
1:45 P | 2:45 P | AAMP - Stinger | Michigan/Texas |
1:45 P | 2:45 P | Directed | Kentucky |
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3:00 P | 4:00 P | Voxx Mobile Video | Ballroom 1 |
3:00 P | 4:00 P | Sony | Ballroom 2 |
3:00 P | 4:00 P | Metra | Ballroom 3 |
3:00 P | 4:00 P | Hertz | Ballroom 4 |
3:00 P | 4:00 P | Wet Sounds | Lincoln |
3:00 P | 4:00 P | Escort Radar |
Santa Fe |
3:00 P | 4:00 P | Arc Audio | Florida/Illinois |
3:00 P | 4:00 P | Alpine | Michigan/Texas |
3:00 P | 4:00 P | Directed | Kentucky |
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4:00 P | 8:00 P | Mobile Electronics Exhibit Hall Open | Hall A |
4:00 P | 8:00 P | Beer & Business Event on the Exhibit Floor | Hall A |
Saturday, March 16
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Education Workshops & Manufacturer Trainings are Located at the Indiana Convention Center for Saturday & Sunday |
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Education Sessions | |||
Start | End | Description | Location |
7:30 A | 5:00 P | Event Registration | Hall A Lobby |
8:00 A | 9:20 A | Tuning it Right the First Time | 128-127 |
8:00 A | 9:20 A | Selling DSP: Technical Explanations & Sale Approaches | 124-123 |
8:00 A | 9:20 A | Mastering Dealership Work: Part One | 126-125 |
9:30 A | 10:50 A | Hot Rod Interior Fabrication | 128-127 |
9:30 A | 10:50 A | Local Marketing: Mastering Public Relations | 124-123 |
9:30 A | 10:50 A | Mastering Dealership Work: Part Two | 126-125 |
11:00 A | 12:20 P | The Technicians Guide to the Universe | 128-127 |
11:00 A | 12:20 P | Bidding the Job - Getting Paid Properly for Your Services |
124-123 |
11:00 A | 12:20 P | I'm a Business Owner, But am I a Leader/Coach? | 126-125 |
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11:30 A | 4:30 P | Mobile Electronics Exhibit Floor Open | Hall A |
11:30 A | 1:30 P | Lunch Concession Open | Hall A |
Vendor Training | |||
Start | End | Manufacturer/Brand | Location |
4:45 P | 5:45 P | Voxx - Remote Start & Certification |
120 |
4:45 P | 5:45 P | Sony | 121 |
4:45 P | 5:45 P | Metra | 122 |
4:45 P | 5:45 P | Audison | 123 |
4:45 P | 5:45 P | AudioControl | 124 |
4:45 P | 5:45 P | Escort Radar | 125 |
4:45 P | 5:45 P | Arc Audio | 126 |
4:45 P | 7:00 P | Orca - Mosconi/Gladen |
127 |
4:45 P | 5:45 P | Alpine | 128 |
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6:00 P | 7:00 P | Rockford Fosgate - Sound Quality |
120 |
6:00 P | 7:00 P | SounDigital | 121 |
6:00 P | 7:00 P | Firstech | 122 |
6:00 P | 7:00 P | Kenwood | 123 |
6:00 P | 7:00 P | Directed | 125 |
6:00 P | 7:00 P | DD Audio | 126 |
6:00 P | 7:00 P | AAMP - Phoenix Gold |
128 |
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Sunday, March 17
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Vendor Training | |||
Start | End | Manufacturer/Brand | Location |
8:30 A | 2:30 P | Event Registration | Hall A Lobby |
9:00 A | 10:00 A | Sony | 120 |
9:00 A | 10:00 A | Firstech - Remote Start | 122 |
9:00 A | 10:00 A | Infinity by Harman | 123 |
9:00 A | 10:00 A | Rostra | 124 |
9:00 A | 10:00 A | Orca -Illusion |
127 |
9:00 A | 10:00 A | AAMP - Echomaster | 128 |
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10:15 A | 11:15 A | Omega Research & Crimestopper |
120 |
10:15 A | 11:15 A | Rockford Fosgate - Motorcycle Audio | 121 |
10:15 A | 11:15 A | Metra | 122 |
10:15 A | 11:15 A | Directed | 123 |
10:15 A | 11:15 A | Rydeen Mobile | 124 |
10:15 A | 11:15 A | ADS - iDatalink Maestro |
125 |
10:15 A | 11:15 A | Memphis Audio | 127 |
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11:00 A | 2:30 P | Mobile Electronics Exhibit Floor Open | Hall A |
11:00 A | 1:30 P | Lunch Concession Open | Hall A |
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Education Sessions | |||
Start | End | Description | Location |
2:30 P | 3:50 P | It's All About the Phase | 128-127 |
2:30 P | 3:50 P | Sustainable Selling – The Four Rules & the Four Steps | 124-123 |
2:30 P | 3:50 P | Branding your Business and Yourself! | 126-125 |
4:00 P | 5:20 P | Tools of the Trade: Multimeters, Scopes & Polarity Testers | 128-127 |
4:00 P | 5:20 P | Sustainable Selling - The Four Types | 124-123 |
4:00 P | 5:20 P | Making the Investment: The Custom Fabrication Business | 126-125 |
Click Here to View the Upconing Event
Friday, March 19, 2021
Location: [Click Here] for more Information
Beer & Business Social Networking
Sunday, August 29, 2021
Location: Dallas Convention Center
Mobile Electronics Industry Awards -- 8:00 PM - 9:30 PM
Time for KnowledgeFest 2021
*Mobile Electronics Retail member registration requires a current MEA membership. If your membership has lapsed, you will need to renew prior to the event to avoid being charged the attendee registration fee.
Instructor: Kevin Hallinan – WINNING, Incorporated
Track: Owner - Manager
Session ID: SM007
Location: 126
[Click here to Reserve Your Seat*]
Description: Do you get all the referrals you deserve? Most businesses don’t, and it costs them dearly. If you have a big marketing budget that’s great. But if you don’t, how do you spread the word? In this workshop, you discover how to consistently generate business from your best referral source – your current customers. The best part is, if you do it right, it costs you nothing and your business grows!
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.
Instructor: Kevin Hallinan – WINNING, Incorporated
Track: Sales - Marketing
Session ID: SM005
Location: 126
[Click here to Reserve Your Seat*]
Description: In every selling situation, someone is leading, and someone is following. When the buyer leads, we give away too much information and get next to nothing in return. When the seller leads, we learn what the buyer really needs, and why, and then sell them the correct solution. In this workshop, you’ll learn how to know who’s in control, and comfortably and seamlessly become the leader to achieve more of the results you want.
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.
Instructor: Kevin Hallinan – WINNING, Incorporated
Track: Owner - Manager
Session ID: OM002
Location: 124
[Click here to Reserve Your Seat*]
Description: Whether in a big market or small, strategies and tactics discussed in this workshop will help take your business from Good to Great. We’ll discuss the key attributes and best practices of great companies including mindsets, recruiting and hiring, training and development of your current staff, leadership and more.
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.
Moderating: Ryan Gunter - Executive Director of MESA
Session Leaders:
Tom Sweere - Beach Auto Sound
Scott Swore - Limitless Electronics
Bader Hijaz - Soundz Good Custom
Mike Hong - Audio Design
Description: This session is for store owner's or their designee only. This session will start with a short presentation about MESA and then will be followed by a roundtable in a moderated forum for store owner’s to discuss industry issues and opportunities.
Track: Owner - Manager
Session ID: NS-OM001
Location: Seaside 1
[Click here to Reserve your Seat*]
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.
Instructor: Ron Hoser - Tier One Motoring, John Schwartz - Perfectionist Auto Sound, Chris Pate - Mobile Toys Inc.
Track: Owner - Manager
Session ID: OM008
Location: C142
[Click here to Reserve Your Seat*]
Description: We will discuss the current state of 12 volt retail (industry) including revenue and profit trends, the next recession and the talent pool shortage.
We will help you to understand the current state of your business including: current revenue, profitability as well as year over year trends.
We will then discuss an improvement plan including: marketing, branding and positioning. We will focus on: what's your mission, what is your strength and what makes you different/unique? Then we will focus on opportunities for growth including: In store growth - growing existing categories and adding new categories. Learn strategies to grow beyond brick and mortar with online/e-commerce sales and how to produce a product or service unique to you.
We will finish the session by taking your questions and providing real-world answers.
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.
Instructor: Ken Ward – Educar Training
Track: Owner - Manager
Session ID: OM007
Location: 124
[Click here to Reserve Your Seat*]
Description: Factory systems are changing - there's greater complexity than ever. We will look at "External Preamps" - how they work, why they perform better, why they are better for your business. We will review current technology, navigate features, and discuss Vehicle-Specific vs Universal modes. We will also examine the commercial aspects of the category - pricing, quoting, inventory.
*A reservation does not guarantee a seat. Reserved seating is located on the first two rows of each classroom and is on a first come first served basis. Please be at your class no later than ten minutes before start time.