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The Sales Conversation Part Three – Controlling the Customer Interaction

Instructor(s): Kevin Hallinan – WINNING, Inc.
Track: Sales - Marketing
Session ID: SM-006
Location: W102-A
Description: Inherent in the psychology of selling is that buyers love to buy but hate to be sold - and they want to be in control. And yet, to maximize the sale (for mutual benefit) the seller must be in control.
Top Take-aways: In this workshop, you’ll learn how to always create comfortable control, to develop the discipline to ask questions and be quiet, and to guide the buyer to the outcomes we want.
Who should attend: Sales professionals looking to better understand the sales process and their clients.

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