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The Sales Conversation Part One – Creating Comfort and Trust

Instructor(s): Kevin Hallinan – WINNING, Inc.
Track: Sales - Marketing
Session ID: SM-002
Location: W102-A
Description: The foundation for a highly effective selling conversation, and for developing long-term, profitable relationships, is not the old school “Golden Rule” but rather the “Platinum Rule”. In reality, all buyers are different and should be treated uniquely.
Top Take-aways: In this workshop, you’ll learn the tactics to lower the natural guard that exists between buyers and sellers, and to connect with everyone, not just those we like and are like us.
Who should attend: Sales professionals that desire to step up their game with a better understanding of their clients and how to create a better closing rate with higher client satisfaction.

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